pymc-labs/pymc-marketing

Migrate all notebooks to `pymc>6.0` and `arviz>1.0` about 8 hours ago

docs enhancement help wanted CLV MMM maintenance priority: high major API customer choice dependencies

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Automatically handle `<variable>_log__` and common transformations 1 day ago

enhancement good first issue mlflow

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

improve legend labels for `plot_causal_impact_sales` about 2 months ago

enhancement good first issue plots customer choice

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

More informative `initial_guess` in `BudgetOptimizer` about 2 months ago

good first issue MMM optimizer

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

`pymc_marketing.plot.plot_curve` with sample dim about 2 months ago

bug good first issue plots

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

`LogisticSaturation` class does not document all of it's parameters about 2 months ago

docs good first issue MMM

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Add pymc_marketing version to `optimize_budget` DataArray about 2 months ago

enhancement good first issue MMM optimizer

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

type-hint mlflow predict about 2 months ago

good first issue MMM maintenance mlflow

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Add pymc_marketing version to `sample_response_distribution` about 2 months ago

enhancement good first issue MMM optimizer

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Attach MLflow run id to InferenceData about 2 months ago

enhancement good first issue mlflow

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Deprecate X_pred warning about 2 months ago

good first issue MMM ModelBuilder deprecation

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

plot_curve ncols silently cuts off axes about 2 months ago

bug good first issue plots

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Remove custom `from_netcdf` function about 2 months ago

good first issue maintenance

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

X-axis labels missing in Shifted BetaGeo notebook about 2 months ago

docs good first issue CLV

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Remove "Section Nativation" on Contributing Page about 2 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Doc formatting is broken in various places/ways about 2 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

y in sample_posterior_predictive docstring but not in function about 2 months ago

docs good first issue MMM multidimensional

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Use code-block for example about 2 months ago

docs good first issue MMM

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

CLV Deprecations 2 months ago

good first issue CLV maintenance deprecation

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Menu on main landing page is formatted incorrectly? 2 months ago

docs good first issue request discussion

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

BVAR docs say there is a series of 3 posts, but there is only 1 5 months ago

docs good first issue request discussion customer choice

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Remove warnings in tests :warning: 5 months ago

help wanted maintenance tests

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Speed up test times :rocket: 5 months ago

help wanted no releasenotes tests

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Tqdm not in env 5 months ago

good first issue research-done

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Deprecate Unused CLV Distributions 5 months ago

good first issue CLV maintenance python deprecation

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Deprecate `ShiftedBetaGeoModelIndividual` 6 months ago

good first issue CLV request discussion maintenance major python deprecation

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

`plot_curve` examples not showing up 7 months ago

docs good first issue plots research_needed

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Add `hdi_list` kwarg to plot functions `plot_prior_predictive` and `plot_errors` 7 months ago

good first issue MMM plots

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Use `var_names` in MMMPlotSuite 7 months ago

good first issue MMM plots multidimensional

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

SoftPlusHSGP gives negative values 7 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

use **kwargs for mnl_logit 7 months ago

bug good first issue customer choice

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Adstock / Saturation __repr__ to match attributes 7 months ago

good first issue MMM media transforms

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Use `pymc.testing` for injected code in notebook runner 8 months ago

good first issue maintenance no releasenotes research_needed research_complete research-done

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Return floats instead of integers in `clv.distributions.ShiftedBetaGeometricRV.rng_fn` 8 months ago

good first issue invalid CLV maintenance research-done

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Fourier example images not building 8 months ago

docs good first issue model components research_complete

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Test test_tanh_saturation_parameterization_transformation is flaky 8 months ago

good first issue MMM tests research_complete

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Expose number of points in linspace for SaturationTransformation 8 months ago

enhancement good first issue MMM

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Contradictory docs about how many types of Fourier seasonality transformations are available 8 months ago

docs good first issue MMM

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Rename sections header on website 9 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Add class with installed samplers 9 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

data with date index doesn't plot correctly 9 months ago

bug good first issue plots customer choice

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Change README header to include CSA module 10 months ago

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Check for string or datetime dtype 10 months ago

bug good first issue model components

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Use narwhals for fivetran data adaptor logic 10 months ago

enhancement good first issue MMM

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Use `pytest.testing.mock_sample` over custom mock_sample 10 months ago

good first issue maintenance no releasenotes

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

log_model artifact_path argument is deprecated in favor of name 10 months ago

AI Summary: The `mlflow.pyfunc.log_model` function's `artifact_path` argument is deprecated and should be replaced with `name` in the `pymc_marketing/mlflow.py` module. The task involves updating this argument and determining the appropriate strategy for MLflow version compatibility, either by handling both argument names or pinning the MLflow dependency.

Complexity: 2/5

good first issue maintenance mlflow

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Evaluate the nesting indices logic of the Nested Logit Model for Efficiency and Maintainablility about 1 year ago

AI Summary: Evaluate the existing nested logit model implementation in PyMC-Marketing for efficiency and maintainability, comparing it to a newer, potentially improved implementation. The goal is to identify improvements, particularly addressing the current two-layer nesting limitation and exploring the possibility of supporting arbitrary nesting levels.

Complexity: 4/5

enhancement help wanted customer choice

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

stale docstring: "likelihood" is not a model variable about 1 year ago

AI Summary: The task is to correct a stale docstring in the `pymc_marketing` Python package. The docstring incorrectly refers to a variable named `likelihood` when it should refer to the variable `y` within the context of a Bayesian Marketing Mix Model (MMM). The correction involves updating the docstring in the specified source code file.

Complexity: 2/5

docs good first issue MMM multidimensional

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Poor rendering of latex documentation about 1 year ago

AI Summary: The task is to investigate and resolve a rendering issue with LaTeX equations in the documentation for the `pymc-marketing` Python package. Specifically, the issue affects the documentation page for the `diversification_ratio` function, as linked in the provided issue description. The solution likely involves correcting the LaTeX code within the documentation source files or adjusting the documentation build process to correctly render the equations.

Complexity: 3/5

docs good first issue

pymc-labs/pymc-marketing

1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python

#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

Open Issues Need Help