pymc-labs

pymc-labs/pymc-marketing

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

71 good first / help-wanted issues · Python · last activity Jul 1, 2026

btyd buy-till-you-die clv customer-lifetime-value data-science marketing marketing-mix-modeling media-mix-modeling mmm python
71 Open Issues Need Help Last updated: Jul 1, 2026

Open Issues Need Help

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enhancement help wanted MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue CLV
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM plots
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug help wanted ModelBuilder
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue mlflow
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM maintenance
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug docs good first issue MMM priority: low
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue request discussion customer choice
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
Use code-block for example about 2 months ago
docs good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
help wanted CLV request discussion priority: low plots
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM optimizer
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue help wanted devops
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue maintenance no releasenotes tests
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM plots multidimensional
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue TVPs
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue help wanted MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement help wanted question CLV
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue TVPs
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue invalid CLV priority: medium
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug docs good first issue invalid CLV maintenance priority: low
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs enhancement help wanted CLV MMM maintenance priority: high major API customer choice dependencies
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
CLV Deprecations 4 months ago
good first issue CLV maintenance deprecation
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue CLV request discussion maintenance major python deprecation
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue plots customer choice
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue plots
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM optimizer
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM maintenance mlflow
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM optimizer
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue mlflow
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM ModelBuilder deprecation
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue plots
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue maintenance
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue CLV
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue MMM multidimensional
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue request discussion
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
help wanted maintenance tests
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
help wanted no releasenotes tests
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
Tqdm not in env 9 months ago
good first issue research-done
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue CLV maintenance python deprecation
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue plots research_needed
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue customer choice
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM media transforms
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue maintenance no releasenotes research_needed research_complete research-done
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue invalid CLV maintenance research-done
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue model components research_complete
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue MMM tests research_complete
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue plots customer choice
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
bug good first issue model components
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
enhancement good first issue MMM
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python
good first issue maintenance no releasenotes
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

AI Summary: The `mlflow.pyfunc.log_model` function's `artifact_path` argument is deprecated and should be replaced with `name` in the `pymc_marketing/mlflow.py` module. The task involves updating this argument and determining the appropriate strategy for MLflow version compatibility, either by handling both argument names or pinning the MLflow dependency.

Complexity: 2/5
good first issue maintenance mlflow
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

AI Summary: Evaluate the existing nested logit model implementation in PyMC-Marketing for efficiency and maintainability, comparing it to a newer, potentially improved implementation. The goal is to identify improvements, particularly addressing the current two-layer nesting limitation and exploring the possibility of supporting arbitrary nesting levels.

Complexity: 4/5
enhancement help wanted customer choice
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

AI Summary: The task is to correct a stale docstring in the `pymc_marketing` Python package. The docstring incorrectly refers to a variable named `likelihood` when it should refer to the variable `y` within the context of a Bayesian Marketing Mix Model (MMM). The correction involves updating the docstring in the specified source code file.

Complexity: 2/5
docs good first issue MMM multidimensional
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python

AI Summary: The task is to investigate and resolve a rendering issue with LaTeX equations in the documentation for the `pymc-marketing` Python package. Specifically, the issue affects the documentation page for the `diversification_ratio` function, as linked in the provided issue description. The solution likely involves correcting the LaTeX code within the documentation source files or adjusting the documentation build process to correctly render the equations.

Complexity: 3/5
docs good first issue
pymc-labs/pymc-marketing
1.2K

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.

Python
#btyd#buy-till-you-die#clv#customer-lifetime-value#data-science#marketing#marketing-mix-modeling#media-mix-modeling#mmm#python